AdtoApp.com/book/unicorn
This is a complete and actual compilation of mobile marketing knowledge that is for everyone: mobile app developers, marketers, entrepreneurs and investors. You also don’t need any high technical skills to understand the material covered inside! :)
AdtoApp.com/book/unicorn
This is a complete and actual compilation of mobile marketing knowledge that is for everyone: mobile app developers, marketers, entrepreneurs and investors. You also don’t need any high technical skills to understand the material covered inside! :)
- Beginning: find your niche, choose a marketing strategy, app representation in the store, pre-release promotion, rules of app stores, creation of banners, beautiful design and trailers.
- International marketing: social media, blogs, email and push-notifications, internal analytics, A/B-testing.
- PR, viral mechanics and reviews: the viral cycle, discounts and sales, conferences and exhibitions, reviews, promotion, marketing channels and alternative app stores.
- Monetization: the costs of promotion, business model, in-app purchases, offline purchases, freemium and free-to-play, selling triggers, advertising revenue, “proposal boards”.
- Advertising Agencies: CPI and CPC aggregators and advertising exchanges, retargeting and remarketing, mobile RTB, advertising in social networks, incentive traffic, fraud in advertising.
- Enter the global market: global market entrance nuances, localization, accounting cultural features.
AdtoApp.com/book/unicorn
